Twin brothers Jon and Marvin Gurman invested in the original Montreal Yeh! location in Montreal in 2008, began a slow expansion and subsequently became the sole owners in December 2012. Yeh! stores boast a self-serve format offering over 50 revolving flavors of frozen yogurt. At Yeh! the customer can choose from a wide variety of healthy and sweet toppings in an attractive and hip “urban cool” setting.
Yehlo makes his debut
With a combination of both corporate owned and franchised stores, there are presently 13 locations in various parts of Canada, including Quebec, Ontario, New Brunswick and Nova Scotia. That number stands to more than double in 2014. After establishing a presence at the prestigious Bell Centre in Montreal last fall, the Yeh! brand has now surfaced at Cinémas Guzzo theatres in Quebec as Yeh! Express, initially at Terrebonne and Marché Central. And there is a brand new mascot named Yehlo! Listen to CHAI Montreal on CFMB 1280 on Sunday, March 9 (10 p.m.) as host Lisa Winston interviews Marvin Gurman about the chain's latest developments. Here is a sneak peek of the opening moments :
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