Well the folks at Bell Media finally have it right. As part of their bid to acquire Astral Radio and in particular English stations CJAD, Virgin Radio and CHOM (herein referred to as the triplets), Bell Media is telling the Canadian Radio-television Telecommunications Commission (CRTC) to grant them an exception to own four English language stations in the same market - the fourth being TSN Radio 690. Precedent has already been set most recently with Cogeco Radio operating four French stations in Montreal.
This is good business for Bell Media and sports fans. TSN 690 is reportedly not profitable. Moving them out of their Greene Avenue headquarters in Westmount would first and foremost save a monthly raincheque and create instant synergy by having them cohabitate with the triplets in their new digs on Papineau and Rene-Levesque. That address, by the way, is directly across the street from CTV and the local bureaus of TSN, RDS and The Globe andMail.
Utimately a lot more savings could be introduced by the sharing of human resources.
If TSN 690 and CJAD, for instance, are under the same roof there are great possibilities. Broadcasts of the Alouettes and Impact could be moved to TSN 690, except in cases of a schedule conflict with the Canadiens.
Rick Moffat, Abe Hefter and Chantal Desjardins of CJAD Sports could all be made available to TSN 690
Ted Bird could finally be reunited with his pal Terrry DiMonte. Bird is now part of the TSN 690 morningshow. But could easily pop in from across the hall. I would love to see TSN 690's Tony Marinaro doing a morning commentary on CJAD.
Freeway Frank of Virgin Radio is a huge sports fan. I am sure he would love some kind of role on TSN 690.A back and forth with him and Marinaro would also be grand.
Mitch Melnick talks a lot of entertainment on his drive home show. It would be nice to have him connect with Natasha Gargiulo of Virgin or his old friend Anne Shatilla, CJAD's Hollywood correspondent.
|Mitch Melnick and Wayne Bews|
One thing I hope Bell Media takes into consideration is the future of Wayne Bews, the general manager of TSN 690 who has allowed this station to thrive under challenging circumstances since day one. He should retain a prominent role in the operation and would work well with Martin Spalding, the boss of the triplets.
Show your support for Bell Media's CRTC request by logging on to savetsn690.ca.