Wednesday, 5 February 2014

Marketing coordinator for Hockey Experts earns unique trip to Winter Olympic Games in Sochi

When Canadian Tire Corporation and its family of companies, including  FGL Sports , Sports Experts  and Hockey Experts  put the call out to employees last fall to send in video submissions showing their skills as potential reporters to cover the Winter Olympics in Sochi, Russia, Chomedey’s very own Michelle Pellerin put her thinking cap on.
Michelle Pellerin

Pellerin, who serves as the marketing coordinator for Hockey Experts, had a connection to Quebec Olympian in cross country skiing Alex Harvey. Using these contacts she reached him and arranged for a skype video interview. “It was 15 minutes, he was very sweet and I sent it in,” she told me last week. “In October the president of our branch came into the office and made the announcement that I was the winner for Quebec. I completely freaked out. I still can’t quite believe it.”

The selection committee was impressed with her creativity, personality, bilingualism and knowledge of sports.  Pellerin is, in fact,  an avid skier and a big fan of alpine ski racer Erik Guay. She  boards her plane for Sochi today and will spend a week  with three colleagues:  two from Toronto and one from Calgary. The employees will create unique content for Canadian Tire and Sports Experts’ social media platforms and an employee website, as well as capture photos and videos of their unique Olympic moments. She will have the opportunity to attend different sporting events and interview Canadian athletes, coaches and fans while experiencing Russian culture first hand. She will have access to Canada House, where she will be able to mingle with athletes and their families in a casual and relaxed environment.

“I had a test run in Ottawa recently when I attended the announcement for the flag bearer,” Pellerin says. “I interviewed Hailey Wickenheiser, Joannie Rochette and Jean-Luc Brassard.”

After graduating from both the Université du Québec à Montréal and the UniversitéPanthéon Assas (Paris II), Pellerin went straight to work in the tourism industry, with her last job in commercial marketing for Air France. Following her time there, she joined the FGL Sports family. She focuses her attention  on a multitude of projects, from social media content for the national brand, in-store visual materials to coordinating online campaigns with a number of key suppliers

Sunday, 2 February 2014

P.F. Chang's Canada announces elaborate Chinese New Year contest

P.F. Chang’s Canada has launched an in-store Discover Your Fortune campaign to provide their guests with good fortune in celebration of the Chinese New Year.

“Even in Canada, it is important for us to offer our guests the opportunity to celebrate the Chinese New Year, as part of delivering an authentic experience.” explained Michael Aronovici, president and CEO of Interaction Restaurants L.P.   “We are encouraging our
guests to try new items from our extensive menu.”

During the 15 day Chinese New Year period, guests will receive a randomly selected "Good Luck"  envelope to discover their fortune. Giveaway items include, but are not limited to, delicious Oolong Marinated Sea Bass, famous Chang’s Chicken Lettuce Wraps, signature Banana Spring Rolls, lucky $88 ‘Be Our Guest’ cards and even Lunch for Six. 

After receiving their gifts, guests will be encouraged to share their good fortune online as part of the social #ShareYourFortune campaign. Both the in-store and online campaigns are centered on the good fortune stemming from Chinese tradition. All guests will be invited to return  to use their certificate in the six  weeks after the promotion period. Each store is giving away over $30,000  in promotional value.
There are three P.F. Chang's in Canada: one in Montreal, one in Laval and one in Toronto. Expansion is coming.