Sunday 2 February 2014

P.F. Chang's Canada announces elaborate Chinese New Year contest

P.F. Chang’s Canada has launched an in-store Discover Your Fortune campaign to provide their guests with good fortune in celebration of the Chinese New Year.

“Even in Canada, it is important for us to offer our guests the opportunity to celebrate the Chinese New Year, as part of delivering an authentic experience.” explained Michael Aronovici, president and CEO of Interaction Restaurants L.P.   “We are encouraging our
guests to try new items from our extensive menu.”

During the 15 day Chinese New Year period, guests will receive a randomly selected "Good Luck"  envelope to discover their fortune. Giveaway items include, but are not limited to, delicious Oolong Marinated Sea Bass, famous Chang’s Chicken Lettuce Wraps, signature Banana Spring Rolls, lucky $88 ‘Be Our Guest’ cards and even Lunch for Six. 

After receiving their gifts, guests will be encouraged to share their good fortune online as part of the social #ShareYourFortune campaign. Both the in-store and online campaigns are centered on the good fortune stemming from Chinese tradition. All guests will be invited to return  to use their certificate in the six  weeks after the promotion period. Each store is giving away over $30,000  in promotional value.
There are three P.F. Chang's in Canada: one in Montreal, one in Laval and one in Toronto. Expansion is coming.

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