Saturday 6 April 2013

Stem cell donor drives for four year old girl move to Vancouver, Toronto and US

Torontonians are being asked to help a four year old Montreal girl survive. On Sunday, April 21,  2013  at Bialik Hebrew Day School (2760 Bathurst Street) and Aish Hatorah Synagogue (949 Clark Avenue in Vaughn ) a stem cell donor drive will take place in  Toronto for  Jayden Roll.  She was recently diagnosed with MDS, a disease that may soon develop into AMK Leukemia. In order to survive, Jayden will need to find a stem cell donor in the coming weeks. But first, she will have to find a match. This is where Torontonians can now help


First one needs to find out how they can become a donor here . You must be between the ages of 17 to 50 to register between 10 a.m. and 5 p.m, at the two locations or register online at Volunteers are also being sought to supervise donors.

Native Montrealer Jennifer Kaufman, who is friends with Jayden's parents,  is organizing the Toronto drive.  She asks everyone to spread the word and follow Jayden's facebook page and Twitter feed.

There are drives happening like this all over Canada and the  US. This  includes Vancouver's Jewish Community Centre (950 41st Avenue West) on April 17 (9 a.m. to 1 p.m. and 4 p.m. to 8 p.m.). See the website for more.

Here is a touching piece Montreal’s Rabbi Menachem Posner shared with me a few weeks ago about Jayden

 “Mom, I had fun! Rolling the matzah dough was my favorite!” Four year old Jayden Roll beamed up at her mother in the lobby of the YM-YWHA in Snowdon. In many ways she is just like the 5,000 other toddlers and children who ground wheat, rolled dough, and baked matzah at the Living Legacy Model Matzah Bakery. But she is also very different. Sometimes she is just too tired and weak to do any activities at all.  She also has a short time left until the doctors think that she will need to remain in the hospital for an extended length of time.

Jayden has pre-leukemia, known as MDS (myelodysplastic syndrome) which is very rare in children. Jayden’s doctors predict that it will most likely progress into acute myelogenos leukemia, or AML, at which point she will need to undergo chemotherapy and ultimately depend on a marrow transplant to survive.

Just a month ago, Jayden, a bouncy little girl with blond hair and an easy smile, was enrolled in JPPS, which she attended together with her younger brother, Joshua. A bright student, she was eagerly looking forward to learning about Passover. When she began complaining about aches in her legs and displaying extreme weakness and lethargy, her mother, Kelly Goodman, took her to the doctor. After things got worse and Jayden began falling asleep all the time, a blood test confirmed that she was indeed suffering from a form of pre-leukemia so rare that the Montreal Children’s Hospital had never treated it before.

The Roll family’s life turned upside down. Jayden has been going twice-weekly for blood tests and has already had two blood transfusions, which explain why she looks and acts exactly like a healthy little girl—at least some of the time. In order to avoid infection, she stopped going to school and her parents rarely take her out, even grocery shopping. Kelly has quit her job to be able to care for her daughter.

“Since she is not in school, and Passover is probably going to be the last holiday that she will celebrate before she goes to the hospital, I have been trying to teach her as much as I can at home,” says her mom. “But the other day we dropped off [her brother,] Josh at school and she saw the other kids going to the Model Matzah Bakery at the Y. She so wanted to join them, and we were torn. At first I considered joining the school group, but my husband, Warren, reminded me how careful we needed to be.”
Jayden left and her brother at the Matzah factory.

Kelly contacted Aviva Miller at the Y, and things started moving. Rabbi Dovid Weinbaum, program director of Living Legacy, who operates the model matzah bakery, offered to hold a private show just for Jayden, Josh and a few family members.

According to Marlene Jennings, executive director of the YM-YWHA, “When Rabbi Dovid came to me with his request, I thought ‘this is exactly what the Y is all about. We have to make sure that no one at all is left out.’”

From exactly 2:30 to 3:30 pm, between one school group and another, Rabbi Weinbaum carved out an hour of time for Jayden and her guests. The staff made sure to sweep the floors, wipe down the counters, and put fresh paper on the table where Jayden would roll her matzah to minimize chances of infection.

In a rare island of normalcy in a life that has become decidedly abnormal, Jayden giggled as she pretended to drive to a farm, kneeled down as she separated wheat from the stalk and, together with her brother and cousin, turned the crank on the miniature well as she drew water to mix together with the flour. She then rolled the dough into matzah, the thin crackerlike wafers eaten on Passover to commemorate the Biblical Exodus, when the Israelites left Egypt in such a hurry that they did not have time to allow their bread to rise.

Rabbi Weinbaum says that getting a hug from Jayden and hearing how much she loved the experience is what his work at the Living Legacy is all about. “We are here to make sure that every child can experience the beauty of Judaism, no matter the situation.” 

Kelly is realistic about what the future holds. “We just found out this week that neither of her brothers are a match for her, so we are starting to look for a donor,” she said

Thursday 4 April 2013

Andrea Collins moves to Virgin morning shift: Bergman back on the air

There are some changes at Virgin Radio.  Brand Director Mark Bergman is returning to the drive home show as host. Andrea Collins goes back to her original 9 a.m. to Noon shift and Nikki shifts to weekend afternoons.
Collins, seen her speaking at a recent high school Career Day.

I just interviewed Collins two weeks ago and was about to blog about how amazing she is when the news of her time change broke. You will see in the video how much she adored the drive home show.  But as a team player I know she will rise to the occasion, following Freeway Frank and Natasha.

Collins is beautiful, personable and good camera presence. With Virgin likely to become part of Bell Media in the not too distant future, I definitely see  CTV Montreal finding a role for her.

See the Fagstein blog for the total scoop on why Bergman is going back on air.

Here is my video interview with Collins:

Monday 1 April 2013

Locals Elbaz and Wilde in the MuchMusic VJ hunt

Chosen with the help of devoted fans across Canada, the FRUCTIS FRUIT SENSATION PRESENTS: MUCH VJ SEARCH has dwindled down its premium VJ candidates to the official Top 20!  Much fans can now watch the drama unfold as the Top 20 take part in fierce competitions and exhilarating challenges . The  MUCH VJ SEARCH, hosted by Lauren Toyota, takes over the 6 p.m. ET timeslot, followed by the MUCH VJ SEARCH POST SHOW at 6:30 p.m. ET. For the Top 20 profiles, updates, and exclusive on-line content including video road diaries, daily pit-stop photos, and more, visit

Brandon Elbaz
C├┤te Saint-Luc's Brandon Elbaz and Chloe Wilde from West Island Hudson are the locals in the hunt.

Each of the talented Top 20 contestants have earned a coveted spot aboard the first ever FRUCTIS FRUIT SENSATION PRESENTS: MUCH VJ SEARCH tour bus, where they’ll compete to prove they have what it takes to be the next Much VJ. Making their way through seven cities across Canada, the VJ hopefuls face a series of elimination challenges including
Chloe Wilde
MMVA party-planning, morning show hosting, and celebrity interviews.

Adding a fresh new twist to this wild competition, Much VJs Damian Abraham, Phoebe Dykstra, Tyrone “T-RexXx” Edwards, Liz Trinnear, and Scott Willats each become a mentor to the VJ hopefuls, when the Top 10 are revealed in a nail-biting episode, Thursday, April 11 at 6 p.m. ET. The VJs each pick two competitors on April 12, who they will mentor by offering support, imparting wisdom, and encouraging viewers to vote for their faves, and ultimately, the winner of the MUCH VJ SEARCH on April 26.

Viewers can catch encore viewings of the MUCH VJ SEARCH daily at noon, Monday-Thursday at 11:30 p.m. ET, and back-to-back episodes Saturdays and Sundays, from 7 p.m. to 8 p.m. ET. The top 10 will be chosen on April 11.

The Top 20 were chosen based on application videos that really stood out and best showcased the competitor’s talents, charm, and passion for all things entertainment. Largely influencing this decision are fans who continue to support their favourite VJ contestants by commenting, rating, and sharing their favourite VJ Search submissions at

Here is Chloe's audition tape 

The FRUCTIS FRUIT SENSATION PRESENTS: MUCH VJ SEARCH gives outgoing, entertaining, and hilarious Canadians a once-in-a-lifetime shot at becoming a Much VJ. No experience is required, but every contestant must be a music-lover, a pop-culture whiz, and have a knack for conversation and entertainment. The winner gets the coolest job in Canada, which includes meeting die-hard fans, interviewing A-List bands and artists, travelling across Canada, and working out of the renowned Much HQ at 299 Queen St. West in Toronto.

The MUCH VJ SEARCH has cemented itself as an iconic part of the Canadian media landscape. Each time around, the MUCH VJ SEARCH grows and changes its tune slightly, making the VJ hopefuls compete in a series of challenges to earn their spot as Much’s newest face. Back in 2006, the VJ Search was broadcast as a 10-episode reality competition, where hopefuls were eliminated by a panel of celebrity judges based on how well they performed at various TV hosting challenges. In 2009, the VJ Search went digital with VJ SEARCH 2.0, incorporating fan voting online and a competition streamed across

Thanks to the folks at Bell Media for their usual amazing press releases.