Twin brothers Jon and Marvin Gurman invested in the original Montreal Yeh! location in Montreal in 2008, began a slow expansion and subsequently became the sole owners in December 2012. Yeh! stores boast a self-serve format offering over 50 revolving flavors of frozen yogurt. At Yeh! the customer can choose from a wide variety of healthy and sweet toppings in an attractive and hip “urban cool” setting.
|Yehlo makes his debut|
Listen to CHAI Montreal on CFMB 1280 on Sunday, March 9 (10 p.m.) as host Lisa Winston interviews Marvin Gurman about the chain's latest developments. Here is a sneak peek of the opening moments :